High Growth Company Business Case
Background
The business case is based in a client who was a company founded by an exceptional engineer who understood the needs in the marketplace and adapted new and existing technologies to fulfill the perceived market needs; the market had a positive reaction to this high growth company, who in the first five years of operation grew its sales close to 100% annually. As the company grew in sales and complexity the lack of business management expertise in the founders became evident as their financial results deteriorated. The case company develops niches by adapting new and existing technologies to existing products and markets; the R&D development is made in the United States then sourced from China. The company has developed strengths in China sourcing, quality control, vendor qualification as well as engineering and technical development.
Budgeting Business Case
Background
This budgeting business case is based in a company who developed a successful LED marketing product for the retail business without having any prior experiences in the retail market. The company was not financially ready to handle the increased volumes nor were they ready to forecast their working capital needs accurately. Their lack of processes and systems to update their budget assumptions lead them to mismanage inventories, accounts receivable and accounts payable. As a result of the mismanagement and lack of accurate assumptions they found themselves in a cash crisis, without availability in their credit lines and face to face with bankruptcy. The entire ordeal put in jeopardy their entire business and the relationships with their vendors and clients.
Small Business Start Up Case
Background
Mr. Ramirez is a marketing major with a creative side; he plays musical instruments, and as a youngster he developed a passion for photography. As he got more qualified and trained in professional photography, he began to obtain contracts as a photographer. To Mr. Ramirez photography was just a paying hobby and a source for supplemental income. But after a few years, his photography engagements increased substantially—to the point that he decided to create Legendary Photo. Legendary Photo’s goal was to create legendary memories for its customers and to become an artistic leader in South Texas. Mr. Ramirez had a clear idea of the artistic vision he wanted for Legendary Photo, but he was not clear on how to differentiate Legendary photo and turn it into a successful and sustainable business.
Business Software Implementation Case
Background
A marketing and sourcing company in Wisconsin outgrew its small business accounting software.
When it was still a small company the managing partners bought a popular small business accounting software that is available at most retail and office stores. At the time, the hundred and forty nine dollar software met its requirements, but as the company grew and their head count increased—along with the complexity of their projects—even the highest and more expensive version of their software (Enterprise) was unfit for business. The company needed project tracking and more financial capabilities like project costing, financial analysis and a robust system of internal controls; at the end of the day, such shortfalls in the management system forced the company to hire more people to make up for the software limitations.
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